The One and Only
Developed the digital and out-of-home (OOH) components of The One & Only, an integrated multicultural campaign for the Toyota Camry featuring global star, Lee Min Ho. Centered around an episodic web series, the campaign leveraged branded entertainment and digital storytelling to engage multicultural audiences and position the Camry as a vehicle that complements an aspirational lifestyle. The digital and OOH executions extended the campaign experience beyond the series, creating high-impact brand touchpoints that amplified reach, increased engagement, and strengthened the campaign's premium, lifestyle-driven positioning.
Corolla x Hatsune Miku
An integrated campaign for the Toyota Corolla featuring virtual pop culture icon Hatsune Miku. The campaign introduced an augmented reality experience within the Toyota mobile app, allowing users to interact with Hatsune Miku in an immersive and engaging way. The character also took over the Corolla section of Toyota.com, creating a unique digital brand experience tailored to her passionate fan base.
To launch the campaign, we hosted a branded event designed to bring together Hatsune Miku enthusiasts and prospective Corolla buyers, generating excitement, social engagement, and awareness around the vehicle. By blending technology, entertainment, and automotive marketing, the campaign created a memorable connection between the Corolla and a new generation of consumers.
